The international expression of Hunan cultural tourism: "Hunan Shaking Ding Kuo" played the world

In the context of globalization, how do local cultures break through regional restrictions and achieve cross-cultural resonance? Hunan Cultural Travel through a song "Hunan shaking Ding Kuo" to give the answer. With Changsha dialect as the core and integrating M-pop trend elements, this music work adopts the mode of "regional symbol + trend innovation" to integrate traditional cultural elements such as dialects and folk customs with global youth culture. It not only becomes a confident expression carrier of local culture, but also builds a bridge of cultural exchanges between China and foreign countries with the help of international communication paths. With "one song, one dance, one attitude", Hunan verifies the possibility of integrating cultural confidence with international dialogue, providing fresh samples for global cross-cultural communication.

Cultural Export and Global Dissemination: How Does a dialect Divine Comedy "Shake" the World

On domestic social platforms, the popularity of "Hunan Shaking Ding Kuo" has been blowout. The number of views of the # Let's jump Hunan shaking ding has soared to 65 million +, ranking top 16 on the list of Tiktok challenges. More than 1 million netizens actively participated in the creation, and more than 1,000 talents responded. From head Internet celebrities to ordinary passers-by, are attracted by its melody and dance movements, competing to participate in the dance challenge. Head master with their own influence to drive fans, ordinary people are added to the activity "human fireworks gas", the two work together, the "Hunan shaking Ding wide" to the climax.

Weibo topic # The whole people jump Hunan shake Ding wide # Hunan people have their own Hunan shake # Together to jump Hunan Shake Ding wide has been on the Weibo hot search list, the topic has a cumulative reading of 20 million +.

On Instagram, TikTok, YouTube and other international platforms, song-related videos have been co-created by more than 1,000 people on overseas platforms. Bloggers from Russia, Japan, Southeast Asia and other countries relay to create "Hunan Shaking Ding Kuo". This cross-border cultural relay makes Huxiang customs reach overseas audiences in a younger and more fashionable way. Hunan Province has vividly demonstrated the "soft power" of cultural export with a dialect song: telling local stories well in a language the world can understand.

The online promotion of "Hunan Shaking Ding Kuo" highlights the new ideas of cultural travel promotion. It uses "Ding Kuo", a dialect vocabulary with regional symbols, to shape memory points, stimulate public interaction enthusiasm through the integration of music and dance, and transform the fireworks in Hunan streets into body language shared by the world's youth, so that Hunan culture can shine in the world.

Cultural tourism economy and data growth: from "exploding red" to "long red" industry code

"Hunan Shaking Ding Kuo" not only brought the phenomenon of dissemination, but also became a lever to move the cultural tourism economy. In January 2025, the number of inbound tourist orders in Hunan surged 61% year-on-year, which is behind the two-wheel drive of "content detonates demand and policies undertake traffic". On the one hand, through the content of overseas bloggers, the song transformed the Qifeng in Zhangjiajie, Miao embroidery in western Hunan, and the fireworks night market in Changsha into specific travel aspirations; On the other hand, the 240-hour transit visa-free policy provides a convenient way for "online heartbeats" to be transformed into "offline actions." Tourists in various scenic spots have jumped "Hunan shaking Ding wide", this "content-experience-consumption" closed loop, so that the cultural heat continues to transform into tourism consumption momentum, for the cultural tourism industry from "network red" to "long red" provides Hunan password.

Xiangliu Pentium: provides Hunan model for global cultural and tourism integration

The deep value of this "Hunan model" lies in reshaping the expression of cultural communication. When the Fenglin in Zhangjiajie resonates with the youth in Cape Town through electronic sound waves, and when the Xiang embroidery patterns are transformed into TikTok special effects makeup, triggering a wave of imitation, traditional culture is no longer a specimen in a museum, but has become an "open source material library" for the creation of global youth culture. The practice of Hunan proves that cultural opening is not a passive integration, but an active setting of issues; Cultural confidence is not to admire oneself, but to provide a participatory and scalable "cultural code", so that the world can understand China and fall in love with China in the process of co-creation.

Sum up

"Hunan Shaking Ding Kuo" caused by the cultural travel spread event continues to heat up, Zhang Yixing sang in Zhengzhou concert "Hunan Shaking Ding Kuo" with a very distinctive Hunan dialect rap, igniting the atmosphere of the scene. In the exciting rhythm, the audience not only deeply appreciated the charm of the song, but also intuitively felt the unique customs of Hunan culture, which greatly stimulated the public's strong interest in Hunan culture.

The emergence of "Hunan Shaking Ding Kuo" is essentially a double-frequency resonance of "cultural self-confidence" and "communication innovation". With "one song, one dance, one attitude" as the medium, Hunan transformed the regional culture into a global symbol that can be felt, touched, and participated in, proving the deep power of cultural self-confidence - not sticking to the traditional "monologue", but activating the cultural gene with an open attitude, telling the Chinese story in the world language. In the future, when more "Hunan flow" rushes to the world, the international narrative of Hunan cultural tourism will surely move from "single breakthrough" to "a hundred flowers blooming", and contribute a more dynamic Oriental expression for the mutual learning of human civilizations.