Carry on the Chinese cultural context, and build a cross-Straits dialogue platform

-- The 23rd White Horse Lake Cultural Exchange Activity

Summary of the 15th anniversary meeting of Cross-Strait Cultural and Creative Universities Alliance

In 2023, state leaders stressed at the symposium on cultural inheritance and development that "promoting cultural prosperity, building a strong cultural country, and building the modern civilization of the Chinese nation are our new cultural missions in the new era." Culture is a profound expression of the spirit of the Chinese nation, a common identity of the Chinese people, and a tough bond connecting compatriots on both sides of the Straits. On July 13, the 23rd White Horse Lake Cultural Exchange Activity and the 15th anniversary of the Cross-Strait Cultural and Creative Universities Alliance were successfully held in Hangzhou White Horse Lake Jianguo Hotel. The conference was guided by All-China Federation of Taiwan Compatriots, co-sponsored by Cross-Strait Cultural and Creative Industries University Research Alliance, Hangzhou Normal University, Beijing Jinghe Cultural Tourism Development Research Institute, Zhejiang Zhongnan Cartoon Co., LTD., Hangzhou Normal University College of Cultural Creativity and Media, Wasu Digital TV Media Group Co., Ltd. and China Animation Museum. More than 200 cultural and creative high efficiency, scientific research institutions, industry associations and cultural and creative enterprises, media friends from both sides of the Taiwan Strait participated in the conference. On the 15th anniversary of the establishment of the Cross-Strait Cultural and Creative Industries University Research Alliance, new and old friends of the alliance gathered at Baima Lake to discuss the high-quality development of cultural and creative industries.

Fifteen years of the Alliance: Deepening cross-strait dialogue, exchanges and cooperation with culture as a bridge

The 15th anniversary film of the Alliance tells the story affectionately, "Sailors will not feel that the other side is far away, because there are ships." That's why the alliance was formed in the first place, to be a punter, to weigh anchor and sail to each other." From 2009 to 2024, after 15 years, the Alliance has always been committed to promoting exchanges and cooperation between universities across the Straits in the field of culture and innovation, and has developed into a public welfare academic and practical organization with 260 alliance units.

The opening ceremony of the conference was presided over by Fan Zhou, chairman of the Cross-Strait Cultural and Creative Industries University Research Alliance, honorary dean of the College of Cultural Creativity and Media of Hangzhou Normal University, and president of Beijing Jinghe Cultural Tourism Development Research Institute. With the theme of "Paying tribute to the past 15 years, Creating New Ideas", the conference will explore issues in cross-Straits culture, tourism, sports, innovative talent training and other fields, and jointly explore the new development of Cross-Strait cultural and tourism industry under the background of Chinese modernization and new quality productivity. Coincwith the 15th anniversary of the establishment of the Alliance, the conference also honored the personnel who have made outstanding contributions to the development of the Alliance.

In the speech, Hangzhou High-tech Zone (Binjiang) District Committee Standing Committee, Propaganda Minister Zhai Huiqing on behalf of the high-tech zone (Binjiang) government expressed warm congratulations on the convening of the meeting. In his speech, he introduced that in 2023, cultural and related industry enterprises above designated size in the High-tech Zone (Binjiang) will achieve a cumulative revenue of 183.13 billion yuan, of which 87.4% is the revenue of digital cultural enterprises, and digital intelligence empowerment is the development direction that the High-tech Zone (Binjiang) has always implemented. At the same time, he stressed that Baima Lake Ecological Creative City, as a state-level cultural industry demonstration park, has made significant contributions to the development of the High-Tech Zone (Binjiang) and Hangzhou's cultural industry.

Ying Biao, deputy secretary of the Party Committee of Hangzhou Normal University, pointed out that as the secretariat unit of the Cross-Strait cultural and creative industry Research Alliance, Hangzhou Normal University attaches great importance to the discipline construction, academic research and personnel training of the cultural industry. In the future, Hangzhou Normal University will continue to work with allied universities and cultural and creative enterprises to carefully build a series of brand activities of Baima Lake Forum and contribute to the prosperity of culture.

Chen Weiqiang, vice mayor of Hangzhou Municipal People's Government, spoke highly of the positive role played by the alliance in the integration and development of Cross-Strait culture. He said that Hangzhou, as the permanent site of the Alliance assembly, will fully support the work of the alliance, adhere to the cultural bridge, and build a broader platform for cultural exchanges between the two sides.

Huang Guangnan, a famous cultural scholar and former president of Taiwan University of the Arts, said in his speech that the 5,000-year civilization is the crystallization of the brilliant wisdom of the Chinese nation, and the cultural and creative industry bears the important mission of inheritance and innovation. As the inheritors and promoters of Chinese culture, the universities on both sides of the Straits have profound cultural deposits and unique academic resources, and will certainly write a new chapter of the prosperity of Chinese culture in the exploration and practice of cultural and creative industries.

Yang Yizhou, member of the National Committee of the Chinese People's Political Consultative Conference, member of the Party group and vice chairman of the All-China Federation of Taiwan Compatriots, stressed in his speech that the cultures of the two sides are of the same root, people on both sides have a highly unified cognition of Chinese culture, cultural and creative industries are at the forefront of cultural integration and development, and the alliance has played an important role in it. In the future, the All-China Taiwan Federation will further promote cross-strait youth exchanges and jointly promote the new development of Chinese culture in creative industries.

Join hands to speak the future: Give play to the power of number intelligence and promote Chinese culture

During the keynote speech session of the opening ceremony, three well-known cultural scholars were invited to share wonderful topics such as the innovative development of Chinese civilization, the development opportunities of cultural and creative industries under the background of AIGC, and the training of creative talents, and answered the questions of the reporters on the scene.

Zhang Yiwu, a well-known cultural scholar and professor of the Chinese Department of Peking University, deeply analyzed the creation path of new forms of human civilization and the broad prospects of cross-strait cultural development in the theme sharing of the development of civilization and the Value of cultural Creativity. He stressed that the birth of this new form marks China's unique contribution to the development of human civilization in the context of globalization, and provides the world, especially developing countries, with a new development paradigm and path that is different from the Western model. Looking forward to the future trend of cultural development, Professor Zhang Yiwu put forward four core directions: one is to accelerate the digital transformation of culture, the second is to promote the revival of traditional culture, the third is to stimulate the vitality of cultural creation, and the fourth is to seize the opportunity of the rise of new consumption of cultural tourism.

In his keynote speech "AIGC and Cultural Intelligence", Pan Yunhe, academician of the Chinese Academy of Engineering and professor of Zhejiang University, elaborated on the five technical reasons for ChatGPT's success, and looked forward to the broad prospects of AIGC in promoting cultural intelligence AI4C (AI for Culture, that is, culture-oriented AI). He stressed that AI2.0 will develop from two directions of thinking simulation and behavior simulation to five directions of big data intelligence, cross-media intelligence, group intelligence, human-machine hybrid enhanced intelligence, and autonomous intelligent system. Professor Pan Yunhe pointed out that the biggest bottleneck of the current development of China's AIGC is that the chip field is facing external constraints, but the alternative is steadily advancing, and strive to break through the blockade; The second is the imbalance between the allocation of funds and innovative thinking, which urgently needs to activate the potential of scientific and technological innovation, promote the deep integration of academia and industry, and avoid the separation of theory from practice.

Tsai Zhizhong, a famous cartoonist in Taiwan, shared his profound insight into the nature of life in the path of comic creation and his unique insight into the indispensability of comic curriculum in the primary and secondary education system in the keynote speech of Animation Life. And the current cross-strait comic industry how to go forward hand in hand, in-depth mining of traditional Chinese culture treasures, leading the new fashion of cultural creative industry. In the face of the questions of young scholars engaged in cultural and creative work, teacher CAI Zhizhong combined with his rich experience, put forward the following suggestions: First, clear self-goals, focus on personal growth; Second, cherish the uniqueness of self, rather than blindly pursue a single evaluation standard; The third is to be down-to-earth, live in the moment, and enjoy every growth and harvest in the process.

Set sail again: Build a platform for government, production, university and research with new quality productivity, and deepen the training of young talents

Over the past 15 years since its establishment, the Cross-Strait University Research Alliance on Cultural and Creative Industries has always adhered to the integrated development of government, industry, university, research and application, and built a broad stage for young talents from both sides to display their talents and exchange ideas through activities such as the National Art Fund Art talent training program, the China Young Students Creative Competition, Cross-Strait Youth Entrepreneurship Roundtable Forum, cultural industry project research and seminars.

The conference was divided into four theme forums: "High-quality Development of sports and tourism industry under the guidance of new quality productivity", "Exchange and integration of Cross-Strait youth culture in the era of digital intelligence", "Innovative exploration of new quality productivity and Cross-Strait film and television arts", "Chinese traditional culture and Tourism development and innovation", and held a closed-door meeting of university presidents. After two months of paper screening and review, the conference invited 36 paper authors to speak, and invited leaders of well-known enterprises in the fields of cultural creativity, cultural science and technology, film and television media to attend the meeting and conduct in-depth exchanges and discussions with experts, scholars and paper authors. After expert review, the conference selected 23 excellent papers, and awarded excellent paper certificates to the authors at the closing ceremony.

At the closing ceremony, Fan Zhou, chairman of the Cross-Strait Cultural and creative Industries University Research Alliance, made a concluding speech. Chairman Fan Zhou reviewed the four periods of the development of the alliance, pointed out that in the era of digital intelligence, the Alliance will take the integration of teaching and research work and the development of The Times as its purpose, and put forward expectations for the future development of the alliance. Professor Fan Zhou pointed out that it is necessary to build the alliance into a home for alliance members, a highland in the field of cultural theory research, a highland for Cross-Strait cultural and creative talents training, and a platform for the integration of government, industry, university and research. In the future, it is necessary to do a good job in the "integration of resources" and the "booster" of university development. At the closing ceremony, the topic direction of cooperation between the All-China Taiwan Union and the Alliance was released, and the 2024 White Horse Lake Declaration was read out.

During the conference, the Alliance will organize rich and diverse visit activities, leading the participants to visit the ancient city site of Liangzhu and visit Hangzhou cultural and creative enterprises, and intuitively feel the profound heritage of traditional culture and the vigorous vitality of innovative culture. On the 14th, the Alliance will hold a special exchange activity for entrepreneurs, release the results of the Alliance's animation image collection, launch the "Ingenuity Award" selection of the 2024 Zhejiang Animation Industry Development general review activity, and share related cultural and creative projects to further promote resource docking and win-win cooperation.

The state leader pointed out that "compatriots on both sides of the Straits belong to the Chinese nation, and the Chinese nation has created a long-standing, brilliant and unparalleled Chinese civilization, for which every son and daughter of the Chinese people are proud and proud", stressing that "only when the young people on both sides are well, will the future of both sides be well." Based on the new era, the Cross-Strait Research Alliance of cultural and creative Industries universities will better play the role of a platform, gather the folk power and youth power of the two sides, and strive to build the Baima Lake Forum into a cultural brand of theoretical academia across the two sides; To develop the alliance into an academic organization of cultural and creative industries with both international vision and national feelings, and with strong pioneering, innovative and service capabilities.